At S.T.R.A.N.D.™, we believe that the products used in salons and homes should support both scalp health and healthy hair practices. Through our Ingredient Assessment & Product Formulation Program, we help beauty professionals and brands create products informed by dermatologist education, current ingredient research, and the practical expertise of licensed cosmetologists who understand how products perform in real-world settings.
This initiative provides:
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Product analysis to ensure ingredient safety and transparency.
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Custom formulation services for those seeking to launch or expand product lines.
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Full brand development support from INCI listing to packaging and sell sheets.
Our standards are designed to identify and avoid some of the most commonly recognized endocrine-disrupting chemicals and known irritants that may contribute to scalp concerns or compromise the hair growth environment. While ingredient safety is evaluated through a scalp health lens, cosmetologists specializing in hair loss assess formulations to ensure they also meet the functional needs of professional hair care. The result is a more integrative approach to product development that considers both the biology of the scalp and the realities of caring for hair.
THE S.T.R.A.N.D. STANDARD™
Product Analysis / Evaluation
Ideal For: Stylists or dermatologists who want to assess an existing brand or your own brand for safety, performance, and S.T.R.A.N.D. compliance.
Includes
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Full INCI ingredient analysis.
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Evaluation against STRAND toxic-free and client/patient-safe standards.
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Individual ingredient compliance score with clear pass/fail criteria.
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Written report with general recommendations for safer, higher-quality ingredients.
Deliverable
PDF analysis report.
Pricing
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$150 per product
Custom Formulation Support
Ideal For: Stylists seeking to create an original formula (natural, synthetic, or hybrid).
Includes
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Full INCI ingredient analysis.
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Evaluation against STRAND toxic-free and client/patient-safe standards.
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Individual ingredient compliance score with clear pass/fail criteria.
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Written report with general recommendations for safer, higher-quality ingredients.
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Ingredient research tailored to products intended purpose.
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Guidance on functional ingredient categories.
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Lab-ready formula with percentages, phase structure, and mixing instructions
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Formulas designed for scalability, in-salon retail, or in-office dispensing.
Deliverable
Detailed formulation document.
Pricing
Stylists: $720 Total
Full Brand-Ready Package
Ideal For: Stylists ready to launch or expand a professional product line.
Includes
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Full INCI ingredient analysis.
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Evaluation against STRAND toxic-free and client/patient-safe standards.
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Individual ingredient compliance score with clear pass/fail criteria.
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Written report with general recommendations for safer, higher-quality ingredients.
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Ingredient research tailored to products intended purpose.
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Guidance on functional ingredient categories.
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Lab-ready formula with percentages, phase structure, and mixing instructions
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Formulas designed for scalability, in-salon retail, or in-office dispensing.
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INCI-compliant ingredient listing.
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Packaging and labeling guidance.
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Digital and printable sell sheet design.
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Brand integration and usage instructions.
Deliverable
Full production-ready package with branding assets and documentation.
Pricing
Stylists: $1,500 Per Product
FAQ
- What does the process look like? - Formulation service scope and length can range from 1 - 6+ months depending on service selected, number of products formulated, and overall goal. All services start with a discovery call to better understand your needs, how to work towards your goals, and the necessary steps.
- Are there bundle options available? - Yes, you can select from the following service bundles: Starter Product Launch One Product - $1500 Professional Product Line Three Products - $4000 Signature Hair Loss System – 5 Products - $6600
- Are there bundle options? - Yes, bundle options are available for those seeking to assess or formulate a group of products.
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CERTIFIED PRODUCT & INGREDIENT FORMULATOR
ANITA HILL MOSES
Anita is a Licensed Cosmetologist, Cosmetic Formulator, Scalp Health & Hair Loss Educator, and the owner of B.A.D. Braids & Dreds, a natural hair care salon established in 1995. With more than 30 years of experience in textured hair care, scalp health, and hair loss education, she has dedicated her career to helping individuals achieve healthier hair through science-based practices and professional care.
As the founder of NHR Natural Hair Restoration – Powered By Rooted Formulations, Anita develops scalp-focused, non-toxic hair care products and custom formulations designed to support healthy hair growth and overall scalp wellness. Her work includes ingredient research, formula development, manufacturing guidance, and product line strategy for beauty professionals and brands.
Anita also serves as an Ingredient Analyst for the S.T.R.A.N.D. Network, where she evaluates product ingredients, educates professionals on ingredient safety, and helps Through education, formulation, and advocacy, she remains committed to advancing safer, healthier standards within the beauty industry.
Disclaimer
I am not a Chemist. I am a Certified Product and Ingredient Formulator, trained and certified by the School of Natural Hair and Skin Care. My certifications allow me to:
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Conduct ingredient research and evaluation.
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Develop product formulations for hair and scalp care.
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Provide INCI-compliant ingredient listings.
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Create professional documentation, including usage instructions, packaging guidance, and sell sheets.
The ingredient analysis I provide is powered by proprietary software developed specifically for identifying toxic ingredients, evaluating compliance, and ensuring formulations meet clean, safe, and professional standards.
All formulations should be reviewed, tested, and finalized by a licensed chemist before manufacturing or retail distribution.