Elevating Stylists with Science-Backed Hair Loss Education
Hair loss is one of the most pressing challenges clients face today, and stylists are often the first to notice. The S.T.R.A.N.D.™ Workshop bridges the gap between dermatology and cosmetology, giving stylists, barbers, and natural hair specialists the connections, knowledge, and confidence to provide clients with evidence-based care in the salon and in partnership with dermatologists.
Led by board-certified dermatologists and licensed hair care experts who specialize in hair loss, this workshop empowers stylists to serve as the first line of defense against hair loss, dermatologic concerns, and other health issues that manifest in the hair and scalp. By aligning the beauty industry with the medical expertise of dermatologists, stylists play a crucial role in early detection, leading to timely diagnosis and more successful treatment outcomes.
LEARN THE BIOLOGY OF HAIR GROWTH
Understand the biological factors that can interrupt the hair's growth cycles and how to identify unrealistic product claims.
IDENTIFY SCARRING &
NON-SCARRING ALOPECIAS
Learn the early indicators of hair loss and how they present. Understand the key triggers of each form of hair loss.
UNDERSTAND MEDICAL TREATMENTS
Offer clients an integrative treatment model with in-salon wellness practices while understanding basic & advanced medical treatments.
CONNECTING COSMTOLOGY
& DERMATOLOGY
Stylists are provided with standardized, science-driven education addressing cosmetology's lack of standardized hair loss education.
LEARN MORE ABOUT S.T.R.A.N.D.™ | THE DOCUMENTARY
Originally presented at the 2025 Master Pioneer Awards, this documentary explores how the S.T.R.A.N.D. Network was modeled after our co-founders’ dermatologic salon, which combines cosmetology and dermatology to combat hair loss.
ATTENDEE TESTIMONIALS
I HAVE RESOURCES
TO IMPROVE SERVICES
I feel so much more confident in educating my clients on proper care and leading them to the right dermatologist.
I CAN GIVE CLIENTS THE INFORMATION
THEY NEED
I am the first line of defense to preventing or acknowledging potential hair loss. I can educate my clients on the importance of non-toxic products, healthy styles, having a clean scalp and now have a relationship with a dermatologist if there are any hair loss concerns.
I AM MORE THAN
JUST A HAIR STYLIST!
To make an informed decision and make sure they have clear expectations of consequences & outcomes.
STYLIST & DERMATOLOGIST RELATIONSHIPS
Susan L. Peterkin &
Dr. Chesahna Kindred
S.T.R.A.N.D. Co-founders
The S.T.R.A.N.D.™ team explores the vital intersection of dermatologists, stylists, and estheticians in protecting client hair and scalp health. This class breaks down how collaboration between beauty and medical professionals elevates client care, with strategies for clear communication, effective referrals, and co-managing conditions like hair loss and scalp disorders. You’ll learn how to balance scientific evidence with wellness practices, positioning yourself as a trusted professional who can confidently guide clients while working hand-in-hand with medical experts.
WHAT MAKES S.T.R.A.N.D. DIFFERENT
STYLIST LED WELLNESS
Learn how stylists can contribute to a client's hair health through proper styling and care techniques for in the salon.
INTEGRATIVE CARE MODEL
Balance wellness practices with medical treatments to ensure optimal treatment outcomes and that no client slips between the cracks.
INCLUSIVE OF SKIN OF COLOR
Care for any client who sits in your chair by learning how to identify hair loss and scalp conditions on a range of skin tones and races.
DERMATOLOGIST LED MEDICAL TREATMENT
Collaborate with dermatologist for science-backed treatments and to relieve yourself as the sole treatment provider.
STANDARDIZED HAIR LOSS EDUCATION
Speak the same language as the researchers behind hair loss, dermatologist. Receive standardized education aligned with the medical-industry.
CONTINUED COLLABORATIONS
S.T.R.A.N.D. Certified Stylists gain access to the S.TR.A.N.D. Network for professional reference, contribute to on-going treatment studies, and receive ambassadorship opportunities.
Pay-in-8 | S.T.R.A.N.D. Workshop Chicago
125
Every 2 weeks
Join us in Chicago for our signature hair loss workshop for cosmetologists taught by board-certified dermatologists and hair care specialists.
Valid for 16 weeks
Admission to the S.T.R.A.N.D. Workshop
S.T.R.A.N.D. SWAG. & Workbook
Access to the S.T.R.A.N.D. Workshop upon certification
Science-based education on hair loss and scalp concerns.
Pay-In-4 | S.T.R.A.N.D. Workshop Chicago
225
Every 2 weeks
Join us in Chicago for our signature hair loss workshop for cosmetologists taught by board-certified dermatologists and hair care specialists.
Valid for 8 weeks
S.T.R.A.N.D. Workshop Admission
S.T.R.A.N.D. SWAG & Workbook
Access to the S.T.R.A.N.D. Network upon certification
Science-based education on hair loss and scalp concerns.
CHICAGO WORKSHOP PRICING PLANS
A collaboration formed over a mutual love for hair and client care, Master Cosmetologist/Hair Loss Expert Susan L. Peterkin and Chesahna Kindred, MD, MBA, FAAD launched S.T.R.A.N.D. in 2024, expanding on their concept as the nation's first dermatologic salon. Learn more about their journey here.
MEET THE
FOUNDERS
CONSUMER EVENTS
Your Scalp, Your Skin™ Community Brunches unite dermatologists, stylists, and the public for honest, easy-to-understand conversations about hair loss, scalp health, and overall wellness. S.T.R.A.N.D. dermatologists and stylists host open panels for attendees to gain clarity on hair loss, cosmetic marketing, and how to access care.
These events make reliable information about hair and skin health accessible to everyone at no cost, especially in communities that need it most. Learn more about how you can join us for education, connection, and empowerment that helps you walk away with confidence, clarity, and a renewed approach to you hair and scalp care journey.
STYLIST EDUCATION
Hair loss is one of the most common, and misunderstood, concerns clients bring to the salon. Yet many stylists lack access to the medical knowledge and resources needed to identify and support these clients effectively.
That’s where S.T.R.A.N.D.™ comes in. Our programs bridge the gap between cosmetology and dermatology, giving stylists the tools, language, and confidence to recognize scalp and hair loss concerns, provide science-backed care, and collaborate with board-certified dermatologists.
Explore how you can elevate your services and become a trusted hair loss specialist through our stylist education programs.
UPCOMING EVENTS
MEET OUR S.T.R.A.N.D.
AMBASSADORS™
Comprised of S.T.R.A.N.D. Certified™ Hair Care Professionals, ambassadors join the S.T.R.A.N.D. team to provided education and aid in community outreach programs.
