AT THE INTERSECTION OF WHERE COSMETOLOGY MEETS DERMATOLOGY
STRAND™ (Stylists, Training, Researching, and Networking with Dermatologists) trains hair professionals to recognize scalp and hair-loss concerns, document them and refer clients to dermatologists, while bringing scalp education and screening services to community members across the United States of America. Partner with us to support education that helps form cross industry connections, enables early medical referrals, and creates lasting community impact.
OUR AUDIENCE
WHO STRAND™ REACHES
STRAND's education is delivered to professionals and community members through three event formats focused on sharing evidence-based scalp education while growing cross-industry care partnership networks.
SALON PROFESSIONALS
HAIR LOSS WORKSHOPS & VIRTUAL EDUCATION
We empower licensed cosmetologists, natural stylists, barbers, and locticians to become patient advocates. Through evidence-based education, they learn to recognize the early signs of scalp concerns and build cross-care referral partnerships with board-certified dermatologists, while developing in-salon wellness protocols in collaboration with dermatologists.
DERMATOLOGISTS
WORKSHOP EDUCATORS & COMMUNITY PANELS
Board-certified dermatologists specializing in scalp health are recruited to lead STRAND workshop lectures. Through these sessions, they empower their cosmetologist counterparts as patient advocates, forge cross-industry care partnerships, and gain a deeper understanding of how cosmetologists contribute to a patient’s progress in the salon.
COMMUNITY MEMBERS
POP-UP SALONS & YOUR SCALP, YOUR SKIN™ EVENTS
We address misinformation and medical mistrust directly by bringing evidence-based education straight to the community. Events are hosted in familiar, comfortable spaces to foster open communication during panels and interactive pop-ups that showcase STRAND's collaborative care model by pairing professional hair services by cosmetologists with scalp screenings by dermatologists. Attendees leave with education and local care referrals for continued care.
OUR FOOTPRINT
A NATIONAL NETWORK, BUILT CITY BY CITY
TOP MARKETS
MARYLAND
25 Stylists - 3 Dermatologists - 4 Events
NEW YORK
13 Stylists - 1 Dermatologist - 1 Event
CALIFORNIA
5 Stylists - 10 Dermatologists - 2 Events
GEORGIA
10 Stylists - 3 Dermatologists - 2 Events
TEXAS
8 Stylists - 4 Dermatologists - 1 Event
UPCOMING EVENTS
Pop-Up Dermatologic Salon | Los Angeles & Miami
Hybrid Community Day | March, 2027
Hair Loss Workshop | Long Beach, CA | April, 2027
Hair Loss Workshop | New York, NY | Oct 2027
Sponsor one market, the national calendar, or a digital education stream.
OUR TRACK RECORD
WHO HAS SHOWN UP WITH STRAND
Partners show up in different ways, from sponsoring a single event to building a multi-month educational campaign focused on disease state education.
WORKSHOP SPONSORS
Support cross-industry care networks and partnerships between board-certified dermatologists and salon professionals.
POP-UP SPONSORS
Enable community outreach programs that provide access to scalp screenings, demonstrate collaborative care models in action, and provide local care referrals.
COMMUNITY SPONSORS
Reach community members in their own environment to overcome medical-mistrust, provide evidence-based education, and share targeted community resources.
PRODUCT PARTNERS
Introduce community members to hair and scalp products vetted by the S.T.R.A.N.D.™ team as safe for those with scalp concerns. Alongside product recommendations, attendees receive personalized, expert guidance from our salon professionals on how to build a routine that's healthy for their scalp and hair.
WHY PARTNER
COSMETOLOGISTS SEE THE SCALP BEFORE ANYONE ELSE. BE PART OF THE EARLY ACTION MODEL.
Clients sit in a cosmetologist's chair every few weeks, creating an ongoing opportunity to recognize changes in scalp and hair health. A trained cosmetologist can identify potential concerns, document visible changes, and encourage timely referrals to a dermatologist, helping clients access medical evaluation and treatment sooner.
By partnering with S.T.R.A.N.D., you're helping equip salons that serve thousands of people each year with the knowledge and resources to become an important early connection to dermatologic care.
REACH THE PROFESSIONALS THAT MAKE A DIFFERENCE
Education delivered through Hair Loss Workshops equips cosmetologists with the knowledge to better recognize scalp concerns encountered in the salon, positioning them as informed patient advocates and important early referral points when signs of underlying disease or medical conditions affecting the scalp arise.
PROVIDE CLARITY TO THE COMMUNITY
Hosting panel discussions in familiar, comfortable environments encourages open conversations about scalp wellness and healthcare. These sessions guide attendees on how to confidently navigate their care journey and identify the misinformation that can compromise their health.
EDUCATION THROUGH CONTENT
Leverage the expertise of board-certified dermatologists and experienced cosmetologists specializing in scalp health to develop educational webinars and long-term campaigns that deliver focused, accessible education to salon professionals and community members seeking a better understanding of scalp health concerns.
OPPORTUNITIES
WHAT YOU CAN SUPPORT
Choose one program or build a package across all three. Every partnership is shaped around your goals.
STRAND HAIR LOSS WORKSHOP
LONG BEACH, CA - APRIL 10-11, 2027
Two days of dermatologist-backed training for licensed hair professionals at the Hydrafacial Experience Center.
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Sponsor lecture slot
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Sponsor table and signage
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SWAG bag inclusion
HAIR LOSS WORKSHOPS
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Linthicum Heights, MD | Apr 2024
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Houston, TX | Sept 2024
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Overland Park, KS | Apr 2025
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Atlanta, GA | Oct 2025
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Chicago, IL | Apr 2026
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San Francisco, CA | Oct 2026
VIRTUAL COSMETOLOGIST EDUCATION
THROUGHOUT THE YEAR
STRAND produces a digital education campaign in partnership with the sponsor to provide disease state education to cosmetologists or community members.
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Inclusion in webinar programming
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Campaign amplification through STRAND's dermatologist & cosmetologist network.
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STRAND produced educational content for partner use
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Social media campaign content to accompany webinar.
DIGITAL CHALLENGES & WEBINAR SESSIONS
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Consulting for Hair Loss | Sept 2025
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Check Your Center Part Webinar | Sept 2025
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Becoming a Hair Loss Specialist | Apr 2026
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Hair Loss Safe Tools in The Salon | Jun 2026
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STRAND Saving Salon Techniques | Jul 2026
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The STRAND Effect | Sept 2027
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After The Dermatologist Visit | Oct 2026
COMMUNITY EVENTS & POP-UPS
MIAMI, FL - LOS ANGELES, CA - NEW YORK CITY, NY
Pop-up dermatologic salon for intimate community interactions and Your Scalp, Your Skin brunch sessions for panel-based education
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Product used during styling services
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SWAG bags and sponsor table
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Panel presence, sponsored education, and crowd engagement
YOUR SCALP, YOUR SKIN COMMUNITY DAYS
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Ellicott City, MD | Jul & Nov 2025
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Birmingham, AL | Aug 2025
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Copping State University, MD | Mar 2026
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San Juan, Puerto Rico | Jul 2026
POP-UP DERMATOLOGIC SALONS
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New Orleans, LA | Essence Festival | Jul 2027
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Denver, CO | American Academy of Dermatology | Mar 2027
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Fort Lauderdale, FL | Natural Trendsetters | Sept 2027
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McDonough, GA | Shea Locs Natural Hair Studio | Nov 2027
LET'S TALK
LET'S WORK TOGETHER TO ENABLE EARLY ACTION & BETTER TREATMENT OUTCOMES.
Tell us a little about you and how you'd like to support. Your message goes directly to our co-founders, Susan L. Peterkin and Dr. Chesahna Kindred.